A pitch deck is a brief presentation, often created using Power Point, Keynote or Google Slides, used to provide potential investors a quick overview of your business.

There isn’t a fixed pitch deck format, many Tier-1 VC such as Sequoia, A16Z have the format for you to download right on the website or you can follow Guy Kawasaki’s 10/20/30 rule of Power Point. There are also demo day format (generally within 10-12 slides) and a more detailed, longer format to send to investor (generally within 15-20 slides). Below is a brief guideline that we often request from founders, you can use for reference.

Company purpose – Define your company / business.

Problem – Describe the problem of the customer – Outline how the customer addresses the issue today and why is it an opportunity.

Solution – Demonstrate your company’s value proposition to make the customer’s life better. – Show where your product physically sits. – Provide use cases.

Market size – Identify/profile the customer you cater to. – Calculate the TAM (top down), SAM (bottoms up), and SOM.

Competition – List competitors – List competitive advantages

Product – Product line-up (form factor, functionality, features, architecture, intellectual property). – Development roadmap

Business model – Revenue model – Pricing – Average account size and/or lifetime value – Sales and distribution model – Customer/pipeline list

Team – Founders and management – Board of Directors/Board of Advisors

Financials – P&L – Balance sheet – Cash flow – Cap table – The deal

Learn from the best here: http://bestpitchdecks.com/