Happy Skin Vietnam is a a D2C brand of skincare and cosmetics products. Their mission is get the highest-quality products to customers at affordable prices and compete with regional players.

In such a fragmented market as cosmetics, content & media platform play critical role in influencing the decision making process of customers. Happy Skin distinguishes themselves by providing:

• Relevant & customized beauty content;
• A mobile app with 54-question skin test to identify 16 skin types. Base on the results, users receive readily sorted content that is relevant to their skin type and buying needs;
• The First-time-ever skin coach program where you can meet experts to get better everyday;
• An O2O experience with signature several offline stores.